Sanofi Pasteur: Wise up to HPV

Sanofi Pasteur MSD: Wise Up - HPV Girl Talk. Lead designer for a complete educational resource, supporting teachers and healthcare professionals deliver messages to teenage girls about their health and well-being in relation to sexual health and vaccination.

Initially brainstorming and researching different looks for this age and gender-specific element, developing mood boards and options for the client to choose from. As this was only one part of the resourse, the other being viewed by both genders (Wise Up to STIs shown on a different case study) both had to be considered simultaniously.

I developed brand guidelines for both, designing a similar feel overall, but using different colours, illustrations and fonts to separate them apart. The main element of this resource was a combination of film and Prezi presentations. I designed all presentations and supporting documents such as teacher notes, student worksheets, posters and marketing material.