Guidelines

I've designed and developed branding and guidelines for various projects and clients, from corporate company guidelines like Zinc and dbda, to individual project identities such as Sanofi.

A few sample pages are shown below.

When Ten Alps rebranded to Zinc Media, I designed the main Zinc Media logo alongside the Zinc Communicate one, both using the same main logo, but various colours and straplines to distinguish.

This look was then implemented across all elements from stationery to websites and signage, plus internal and external presentations.

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I designed the look and feel for the Sanofi Pasteur HPV and STI campaigns which went into schools around the UK. The look had to attract the younger audience so this visual identity was colourful and grungy.

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I developed extensive brand guidelines for dbda when I designed their new logo. Showing here a few sample pages.

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I created guidelines for the original version of The Children's Traffic Club back in 2005. The logo and resource was already in use but there was no consistency. I created a detailed guide and rules on how to keep consistency going forward.