BMW Education

The award winning, interactive resource for 7-11 year olds - Safe on the Streets.

This educational programme had been running for many years in a different format, but in 2017 we were asked to completely re-design the resource. It consists of three learning modules: On the Road, In Car Safety and Active Travel.

As lead designer I did the initial research and moodboards, gathering all the existing information, games and worksheets to suggest the route going forward. Developing the logo, colour theme and feel I designed the learning modules and all interactive elements needed for development.

I compiled a list of photographs needed for each section and art directed the photoshoot to make sure we had all road safety elements covered. Alongside the interactive game, I designed the supporting downloadable teacher notes, quizzes and printable activity sheets plus the marketing material sent out to all schools. Showing below some of the interactive screens and pdfs available.